How did Taizhou's culture and tourism sector perform during the National Day holiday that just ended?

During the National Day holiday, the city's culture and tourism market was guided by the theme "Poetry Surges Across Mountains and Seas · Autumn Fun in Taizhou". City- and county-level authorities planned and launched 218 culture and tourism activities across six thematic sections, including "Autumn Fun in Taizhou", "Touring Taizhou with Poetry", and "One-Click Follow: Taizhou Is Fun". The sector showed strong momentum, with growing visitor numbers, trendy new business formats, breakout hits, and stable and orderly operations.

Based on mobile signaling big data from telecom operators, during the National Day holiday, the city received 3.832 million tourist visits, up 3.7% year on year. Overnight visitors totaled 2.08 million, up 3.3% year on year. Taizhou's appeal has clearly strengthened. According to Ctrip data, visitors from outside Zhejiang accounted for 62.8%, and those from outside Taizhou accounted for 93.1%, demonstrating strong cross-city appeal. In terms of age structure, young and middle-aged visitors made up more than 80%, making Taizhou a favorite travel destination for young people.

To attract visitors, localities across Taizhou pulled out all the stops, innovating business formats such as "culture and tourism + sports events and cultural performances", "culture and tourism + cuisine", "culture and tourism + China chic", and "culture and tourism + technology" in line with local conditions. This produced strong momentum, with sports events and cultural performances drawing in visitors, food-related activities boosting consumption, Song Dynasty charm in ancient towns proving highly popular, and smart experiences going viral.