On the evening of July 15, at the Qicai Shiguang Square in Xiaoruo Village, Shitang Town, Wenling, the launch ceremony of the 2026 Zhejiang Province Summer Movie Consumption Season and the themed activity “Traveling and Tasting Delicious Food in Zhejiang with Movies” were held. From July 16 to August 31, a total of over 25 million yuan in Zhejiang movie consumption vouchers are officially being distributed, with 15 million yuan allocated for the summer season, aiming to genuinely stimulate movie-watching enthusiasm with public welfare benefits and create a new integrated summer consumption scenario of “movie-watching + tourism + Delicious food”.